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Google Removes Sidebar Ads: What Their Disappearance Means for Your Business

[fa icon="calendar'] Feb 26, 2016 4:34:02 PM / by Frank Aldaco posted in Marketing

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If you have searched for a product or service in the past few days using Google, you might have noticed a difference in the way the search results display. Instead of seeing paid ads in the right-hand column of the search results page, you’re now seeing an empty space. Google has opted to remove the right-hand paid listings in favor of adding one paid listing to the top of the page and three listings at the bottom, under the organic search results.

 

This might not be much of a blip on your radar, since the average Google user probably barely noticed. As a business-owner, however, it’s important for you to understand how this might impact the way people find your company if you utilize Google adwords to generate leads.

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Why Getting Local Google Business Reviews Must Be a Priority

[fa icon="calendar'] Oct 19, 2015 4:42:00 PM / by Frank Aldaco posted in Marketing

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 Do you want to increase your leads and grow your business? Most business-owners do! While there are many actions you can take to boost the odds in your favor, one of the most important things you can do is focus on getting local Google business reviews. Now, there are a lot of strategies for actually getting people to leave you the reviews, but it’s important to understand exactly why this is important.

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Erase Negative Business Reviews

[fa icon="calendar'] Sep 24, 2015 12:22:00 PM / by Nathan Doyle posted in Marketing, Business

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As a business owner, you set up an internet presence as one of the primary ways to promote your company. So, when you find a negative review online about your business, it can really cause a lot of stress on you as the business owner. So, what can you do to remove the negative mark made on your business? That is to say, how can you delete these negative reviews from your company’s Google My Business page, Facebook, or Yelp account? 

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How To Correctly Respond to Negative Business Reviews 

[fa icon="calendar'] Sep 22, 2015 12:35:00 PM / by Frank Aldaco posted in Marketing

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 Almost every business-owner encounters it eventually: the negative review. With review sites popping up as cell phone apps, there’s about a zero percent chance that a poor review will go unnoticed. Also, nearly nine out of ten consumers find reviews to be a very trustworthy source of information about a particular company. Whether it’s describing a time that you legitimately dropped the ball or you have no idea who this person is weaving an elaborate tale about you, it’s important that you act quickly and confidently in order to get the situation resolved. The goal is to respond to a review with your side of the story and turn it into an opportunity for people to see that you really do care about taking care of your customers. Here are some tips on performing damage control when you get a negative review and emphasizing your commitment to customer service.

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Should I Worry About Mobilegeddon?

[fa icon="calendar'] Apr 22, 2015 2:15:00 PM / by Frank Aldaco posted in News

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The general answer for a majority of our clients is no, you should not. 

 

It's important to remember that this Google algorithm update is only affecting search results that take place on mobile phones. It does not affect your search rankings on desktop or tablet searches.

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